Three key partner relationships are in place to bring “Best of Breed” subject matter experts into the Cyrcadia Health, Go-To-Market sales launch plan:
Consumer Marketing: Dupuis Marketing, Chicago: branding, packaging, social media advertising, and user experience design. “We develop and create business opportunities that establish new meaning for people–digging for deeper truths beyond commonly leveraged insights, evolving brand relevance and creating breakthrough products and services. We translate our clients’ business challenges into sustainable, responsible growth opportunities.”
Clinical Marketing: Life Sciences Strategy Group, San Jose: product visualization, product and market strategy. “Our approach employs best practices to align strategy with portfolio management and product development and commercialization processes. This integrated solution results in alignment of near, short and long–term planning cycles and development of strong and actionable marketing/brand, portfolio, new product, licensing and managed market strategies.”
Nerdy Dragon, Boise: IT infrastructure and web site management. “Nerdy Dragon is a connector and collaborative agency focused on digital asset design, production, and management. We deliver for clients – consistently, reliably, with world class quality and super-reasonable turnaround. We have designed and developed hundreds of web and app experiences since 2009. We are a team of over 300, located on 5 continents, working tirelessly to execute on digital projects – making, doing, connecting, and thriving. We have team members located in the US, South America, Australia, Asia, and Africa.”
“Principals of these companies have been involved with Cyrcadia Health for a number of years and have a deep understanding of our value proposition to bring significant value to our Go-To-Market launch,” says Matt Benardis, CEO.
“Their depth of experience in our markets means that “Best of Breed” strategies puts us in a market leadership position,” says Marly Heidkamp, COO.